App purpose and benefits

The app I am proposing is a data (an organization involved in compiling information from detailed databases on individuals and selling that information to others) and a review aggregator (a website that aggregates reviews of movies or other products or services) which aims to Better understanding between clients and stylist and improve the client experience and provide a better platform for stylists as well.

The app I am designing further would be from my part of the pain points of the story.

Flows

The flows describe the movement of the StyleNx from one task to another as user goes through the app. The flow moves between a screen, interaction and backend and then back to the next screen. The flows also show cause and effect for turning the pain points into brag points as per Breakdown of interactions and views planned for the proof of concept.

User Test, Findings and Refine

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. 10 users were tested using a paper prototype, 7 users were familiar with the premise and purpose of the app before testing.

Revised app flow

Final Design app flow after User Testing

Visual Design

A Style Tiles was created for design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. It helps form a common visual language between the designers and the stakeholders and provide a catalyst for discussions around the preferences and goals of the client.